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One image tells more than thousand words. Even if selling screws and describe them in details then one image adds extra value. Even if the product seems easy and understandable- a good image on the website helps to sell the product!

For many products it is clear that images help to sell. For example: clothes, cars, real estate, food. But at the same time images are just as important to small products like screws or nails. Showing quality photos to a client helps gain trust and overcome the fear of buying the wrong item. Images help overcome doubts: is this the right product? Is the colour right? How does the product look from the other side? Etc. A good photo material helps gain interest. The better images the more they influence buyer to make a deal. Great images can also be shared easily in social media channels.

Best images are original files in high quality. Zooming possibility helps the guest get a better understanding of the product. 360°  degrees photos makes a potential client feel like he can play with the product and try it out.

It is always a good idea to help a client visualise the product in use. For example how does the painting look in a living room? Or how does the tie match the skirt? It also helps to give the customer an understanding of the size of a product and trust in the company. For example how big is a watch and how does It look on an arm?

There are some basic tips to keep in mind when dealing with product photos online:

Simplicity. Product should stand out. It’s easy to be distracted by the background when having a small product. For a small dark colored item  a white plain background is the best. No distractions. It's clear, simple,and it's also easy to maintain consistency.

Real life touch. Sometimes the look and feel of an online shop demands images with real-life situations. For example if the shop concept is to be hip and modern boutique. Good example for this are fashion items. For example simple accessories with some interesting background as contrast. Yet is important to maintain the aesthetics of the whole site and keeping the focus on the product. If using real life backgrounds it is wise to offer closeup pictures so shoppers can zoom in  and see more details.

Lighting. The basics of every photography comes down to using the light. Natural light can be the best choice for some products. It’s soft and imparts color in a way that artificial lighting doesn’t.  This could be a good  for simple products.If an object has a lot of details, then artificial light is more suitable. Because it is controlled by a photographer. It doesn’t have to be expensive gear or difficult set up to get great results. Setting up a light box will help give control over shadows and the final image.

Color and Styles. People have difficulty visualizing what something will look like in a different color or texture. That’s why it is good idea to show all possible variations, different colors and illustrative material. For example If there is ten colors and ten different textures available then there should be total of 20 different photos showing all possible variations.It is even better if clicking on an image shows multiple angles. And also hovering with  mouse should give more detailed look of the product.

Details. Being able to see the product up close and in detail is very important. People want to get the whole picture to start trusting the website and company. With clothing in particular, it's important to show high-res images to show the quality of the product. Each image in online shop should have a zoom function added. Or eat least the full size version should open up if clicking on the image.

Descriptions.  Its crucial that online description info reflects on images. For example if the skirt has pockets in front and back then they must be shown on photos as well written in text. Showing multiple angles gives customer  a good sense of what the product looks like in a variety of situations. Showing their product "in action" also lets the customer imagine it as a part of their life.

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